UX Audit & Consulting
How can you make your existing digital product more effective?
During our UX/UI audits, we focus on the usability issues of existing interfaces. We do not introduce new features, nor do we carry out a full redesign. The goal of the audit is to identify, in a cost-effective way, where user flows get stuck, where the user journey breaks down, and where interaction becomes efficient — or unnecessarily difficult.
We recommend an audit when a digital product is already live, but performance indicators consistently fall short of expectations. In these cases, we focus on improving the existing interface instead of adding new features or visually redesigning the entire product.
What is a UX/UI audit?
A UX audit is a structured evaluation of an existing digital interface that also supports decision-making, because it:
- makes inefficient processes visible,
- helps avoid unnecessary development,
- simplifies the optimisation of user interactions,
- and enables risks to be addressed before further investment.
The review covers usability, clarity, and interaction patterns across the most important user journeys. The analysis is based on expert evaluation as well as available user behaviour data and statistics. The outcome is always a detailed, heuristic analysis of the friction points that influence user decisions.
In contrast, a UI audit focuses on evaluating the visual and brand-related layers of a digital product, revealing:
- visual inconsistencies,
- development needs caused by incoherent interfaces,
- issues in visual hierarchy and opportunities to optimise the brand experience,
- accessibility and brand-related risks.
This review covers visual hierarchy, consistency, accessibility, and UI patterns across key screens. The analysis is based on expert evaluation, current UI trends, and design system standards. The result is a detailed assessment of visual friction points that influence user trust and interface clarity.
When do we recommend a UX/UI audit?
A comprehensive or partial audit typically becomes relevant when:
- bounce rates are high,
- traffic is sufficient but conversion is low,
- a redesign is planned and existing issues need to be identified,
- user feedback indicates uncertainty or unnecessary complexity.
What happens during the audit?
A UX/UI consultant analyses the digital product from an external perspective, focusing on observable behaviour, functional outcomes, and design consistency.
A standard audit process includes:
- Clarifying business goals.
- Reviewing analytics and behavioural data.
- Heuristic evaluation of key user flows.
- Assessing the consistency of design and interaction patterns.
- Identifying friction points and usability issues.
- Preparing a written report with prioritised recommendations.
Expected costs of an audit
The scope of an audit depends on the complexity of the website or application, as different interfaces require different depths of analysis. It is also possible to review only critical areas instead of the entire product — therefore, pricing is always defined on a project-specific basis.
It is worth noting that evaluating logic, structure, and usability together with design provides the most complete picture of what changes a product may require.
If you want to know whether your digital product is operating at its full potential, get in touch with us!
References
UX Research and Design
At DONE, we’ve been building digital products long enough to recognize a recurring pattern. A digital project rarely underperforms because it lacks a key feature, has weak visuals, or overwhelms users with too much information.
DONE. has been working in the online space for over a decade: designing, developing and coding digital assets. We know that a fresh appearance and an accurate implementation are just as important as impeccable functionality and efficient operation. We respond to our clients’ challenges by examining business needs, creative requirements and technological capabilities holistically.
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