3 minutes Today, more people are using mobile devices to access the internet than desktop computers. The creation of responsive websites has become indispensable with the proliferation of these smart devices. Responsive web design can positively influence not only the user experience but also the conversion rate. In our article, we introduce the technology and design features of web design that works well on all screens.
Astonishing Data on Smartphone Usage
With the introduction of Apple’s iPhone in 2007, smartphones – mobile phones with advanced computing capabilities and internet connectivity – spread explosively. This innovative device revolutionized the industry by offering user-friendly features such as a touchscreen interface and a virtual keyboard. Google’s response took over a year: the first smartphone running their Android operating system was released at the end of 2008. The popularity of smartphones is well illustrated by the following statistics:
– According to the research company Statista, there were 6.648 billion smartphone users in 2021. Thus, 83.07% of the global population owned a smartphone.
– The number of smartphone users grew by 49.89% between 2017 and 2022.
– Not only in the smartphone market, but the number of tablets and IoT devices is also expected to significantly increase in the coming years.
– In the next three years, the number of mobile device users could reach 7.516 billion.
Seeing the market trends, it is clear that websites need to be optimized not only for desktop computers but also for mobile devices, and this is where the science of responsive web design comes into play.
What Does Responsive Mean?
The term “responsive” is frequently used in the context of web design. But what exactly does responsive mean?
Responsive web design (RWD) is an approach that ensures websites display well on all screen sizes and resolutions. Regardless of whether the visitor uses a smartphone, tablet, or notebook device, the website’s appearance and functionality will be appropriate. Importantly, a site designed with responsive web design automatically adapts to different screen sizes and viewports.
Advantages of Responsive Web Design
1. User-Friendly
Most clients opt for responsive web design as the era of websites designed solely for desktop use is over. One of the most significant reasons for this is the consumer trend changes presented above. For many websites, more than 80% of traffic comes from mobile devices. A responsive website provides an optimal user experience on all devices. With a well-optimized site, text readability, media content visibility, navigation element size and position, and other web design elements are device-independent and appropriate.
2. Higher Organic Reach
Organic traffic refers to visitors who arrive at a website based on search engine queries. One of the ranking factors for Google’s search engine is the mobile-friendliness of a website. Investing in responsive web design can pay off multiple times as it can contribute to increased organic reach.
3. Conversion Optimization
Adverse user experience is something many of us are familiar with. Here are a few examples of problems caused by non-responsive design:
– Hard-to-read, small font size text
– Layouts that fall apart on low-resolution mobile devices
– Invisible or hard-to-find navigation elements
Poor user experience can lead to profit loss. Annoying errors can result in a lower percentage of visitors purchasing, subscribing to newsletters, filling out contact forms, or completing other conversion goals.
4. Faster Page Loading
Creating a responsive website can improve the page loading speed, which is crucial since:
– It is a direct ranking factor for search algorithms, meaning faster loading supports organic traffic growth.
– Each additional second in loading speed can reduce the conversion rate by up to 20%.
– Slow page loading negatively affects the user experience.
Frequently Asked Questions About Responsive Web Design
What does the term “responsive” mean?
According to the foreign word dictionary, the term “responsive” means: “sensitive, receptive, influenceable, favorably reacting, easily guided, controllable.” In online marketing and web design context, it refers to websites that provide appropriate appearance and user experience across different screen resolutions.
What is responsive web design?
The essence of responsive web design is to ensure that the finished website looks appropriate on any resolution device. Responsive websites look good and are usable from mobile, tablet, and desktop devices.
How much does responsive website creation cost?
Most agencies and freelance web developers nowadays follow responsive web design principles. According to Qjob data, the price of creating a responsive website in the Hungarian market ranges from 156,000 HUF to 4,160,000 HUF.
What is a responsive website template?
It is a pre-made theme that provides appropriate appearance on any device, used to modify the appearance of a website.
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