Cydrill's logo

identity

story.

mission.

An arrow hitting the bullseye

One of our most challenging stories started with a simple brief: "We need a new identity with a new brand name, CI and a website of course." The pillars of the mission stood on three rock-solid facts:

  • They have only one competitor in Hungary with exactly the same service and product profile which they should be separate from. However, their key intention is to go global with their value proposition therefore they set English as primary language for all means of communication.
  • The Client had all the communication-ready messages they wanted to tell to their extremely detailed and classified target groups, but HOW wasn’t on the table yet because we needed to start with a name first.
  • We had to define inelastic milestones and cut the identity elements up according to importance as we had three weeks to make a correct, expandable and sustainable brand with a pre-launch website from scratch.

After three exhausting brainstormings about the names, we found a pattern that led us to the final result. The pattern was simple: we need to use CY at the beginning as an abbreviation for Cyber. So we just had to find a matching word that can express the company’s Cyber Security training methodology. This is how Cydrill started coming to life.

the name.

logo.

The original idea was to create a typography logo but shortly we realized that the brand would need a symbol to use in such merchandise like a certificate or badges. So, we started to search how we can bring coding, software elements, and symbols into the logo. Between slash and angle bracket the last one came up as a winner.

main brand colors:

blue: #3366ff

green: #00cc99

gradient angle:

-30°

We went further from the logo with additional visual elements. This little superhero figure has been the central element not only the website design but in the communication, too. And his story is just getting bigger and bigger as the brand started to spread when it comes to merchandise, communication platform or messages.

elements.

When it comes to brand visuals, a unique customized icon-family has been made as well considering the common element in all of them (which is a dot), rates, intelligible and style.

We used them not only on the website but in print as well.

fonts.

OFFLINE USAGE: CODE PRO

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

ONLINE USAGE: POPPINS

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

CODE USAGE: COURIER STD

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

the little assistant.

web.

mobile.

merchandise.

As educational training can’t go on without slideshows, we thrilled to create two different ones. One of them is necessary during trainings but the other one is where the metaphor of our little superhero lives on in a unique slideshow fulfilling sales purposes.

sub-brands.

When it comes to design a subbrand, it is essential to have similarities with the main brand. This is why we kept playing with the angle brackets:

  • it still refers to coding
  • has a connection with the main brand
  • this way we could create a formula that easily can be extended with similar subbrands in the future.

CydrillSergeant is a unique e-learning platform of which structure was made by our Client. It helps trainees complete the lab exercises and also gives them an opportunity to practice their Cybersecurity skills after the classroom training. Our responsibility was to create a subbrand identity for it and then materialize that design meanly in HTML.

This is our latest addition to the Cydrill family. DrillCamp symbolizes a target website of the bad guys where trainees learn how not to code so the hackers can’t rip their code apart. In terms of purposes, this subbrand slightly stood far away from the previous one, that’s why a more distant but still similar approach.