Is it a sick website, or is your website sick? – UX best practices for pharmaceuticals
Pharmaceutical products and brands by definition are meant to improve the lives and overall well-being of patients and people in general; yet, a strange anomaly persists amongst a great crowd of healthcare and pharma companies. Their online presence is so much in need of a UX health check, that it literally deteriorates the comfort and […]
Error messages that don’t frighten users
“The best error message is the one that never shows up“ Thomas Fuchs We totally agree. However, it is indisputable that user interactions will eventually lead to errors. Even though when designing an interface our intention is to create a barrier-free, smooth user flow, errors still happen. Error messages seem like an easy solution to […]
User Experience and beyond
Designing, planning. These are parts of our everyday life. We plan every day: what to eat, when to get to work, how to reach our goals… etc.; you name it. The design has an impact not only on us but on our environment and even on society. The design keeps the world in constant change. […]
User Research – The method which never hurt anybody
Imagine your product is ready. You put hundreds of hours of design and code into your app. It’s release day and now is the time to shine. Except you won’t because people won’t find your product useful or valuable. And you wonder what could be the problem? Most apps and services fail because the product doesn’t address real user problems. Sounds familiar? If only you would have asked your users before you started. That’s why we start every project with user research.