User Research – The method which never hurt anybody
Imagine your product is ready. You put hundreds of hours of design and code into your app. It’s release day and now is the time to shine. Except you won’t because people won’t find your product useful or valuable. And you wonder what could be the problem? Most apps and services fail because the product doesn’t address real user problems. Sounds familiar? If only you would have asked your users before you started. That’s why we start every project with user research.